Smarten: eCommerce Analytics Privacy Policy

Smarten eCommerce Analytics app provides vital eCommerce dashboards and reports to manage business health and identify opportunities to expand and grow your eCommerce business. It provides sales reports, sales trends and sales contribution, advanced key performance indicators (KPIs) and analytics to reveal Customer Lifetime value (LTV), Customer Cohorts, Customer Loyalty and Product Cross Sell reporting and dashboards to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.

Personal Information the App Collects

When you install the App, we are automatically able to access certain types of information from your Shopify account including:

We collect personal information directly from the relevant individual, through your Shopify accountor using the following technologies: “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

How Do We Use Your Personal Information?

We use the personal information we collect from you and your customers to provide services and to operate the Smarten: eCommerce Analytics app. Additionally, we use this personal information to:

Sharing Your Personal Information

We use the data we collect to communicate with you and to personalize our communications with you. For information about managing your contact data, email subscriptions and promotional communications, please send an email to our contact email address.

We use your Personal Information to provide you with targeted advertisements or marketing communications which we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of our list by sending us an email on our contact email address.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. When you install our app, we store this data in our database and, upon uninstallation of the Smarten: eCommerce Analytics app, we delete all the information stored from our database except for information like your Shopify account email address, phone number and other contact information. This information is retained, so that we can stay in touch with you. If you wish to unsubscribe you can contact us via our contact email address.

Changes in our Privacy Policy

From time to time, we may make changes to our Privacy Policy to reflectchanges in our practices or for other governmental, operational, legal or regulatory reasons.