Author: SmartenApps

Imagine an eCommerce World Where You Can Really SEE Results to Make Decisions!

When an eCommerce or online business undertakes a review of product or service offerings, pricing, marketing campaigns and channels, sales results and planning for the future, it is often hard to gather all the data and details and see the way forward clearly.

If you are using Shopify as an eCommerce solution, you have plenty of features to use to promote your products or services and to keep your content evergreen. You can manage your search engine optimization and payments and many other aspects of your work but a deep dive into analytics may be outside the scope of your activities and skill.

There are opportunities for your team to achieve clear results and to use those results to make decisions about the future of the business, the products, and the specific activities and tasks for which they are responsible. And your team members do not have to be data scientists or business analysts and they don’t have to have sophisticated technical skills.

The beauty of this approach is that business users who have adopted and understand the Shopify solution do not have to learn a complex new advanced analytical solution, nor do they need to have data science skills. There is a solution that allows for integration of augmented analytics into the eCommerce arena with pre-built reports to reveal sales performance to track your orders, the average order value for a customer, gross, net and total sales and more.

You can see sales trends with key performance indicators (KPIs), weekly and cumulative sales and data by country, brand, and customer. Business users can use customer dashboards to see data by customer, orders averages and customer value and leverage information on customer lifetime value, how long your customer stays on the site and the value of the customer for  particular period of time. A product dashboard allows for visualization of data about products, brands and product variables. And, pre-built BI Reports allow for drill down analytics and viewing and export to CSV to understand sales by country, SKU or source, new vs. returning customers by country and more.

If you are looking for a way to really understand your data and use that insight to make the best, most accurate decisions for your business,  you can easily implement analytical capability using a solution that Integrates Shopify With Augmented Analytics, and provide your users and business a meaningful way to compete and succeed, and you can evaluate the solution in a free trial to determine the business benefits.   

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.

Small ECommerce Businesses Can Improve Results With Analytics!

If you are a business owner with an eCommerce or online shopping site, you probably spend a lot of time trying to understand your business results. There are numerous surveys that address the market and the activity in online shopping. Regardless of which survey you read, you are probably surprised to know that more than 2 billion people shop online. But, those numbers don’t tell the whole story. It is also important to understand that people will often check prices online while they are standing in a retail store just to see if they can find something at a better price. So, they don’t always buy your services or products just because they visit your site. And, you are probably not surprised to know that your competition is growing every day. You know that better than anyone.

So, as a small business owner, with a limited budget and a limited number of employees, how do you accurately and effectively analyze your results and use that analysis to improve your site, your products and your customer engagement? No matter how small your business is, you can afford an analytics solution and simply and easily integrate that solution so that your users don’t have to be a data scientist to understand how to use the analytics to make decisions and so that they will not be required to learn a complex analytics system in order to get the information they need to make changes, leverage opportunities and solve problems.

A simple, user-friendly, integrated analytics solution can provide information on sales trends and patterns, provide measurable key performance indicators (KPIs) to make fact-based decisions on what is working and what needs to change, and help you understand your customer buying behavior and the lifetime value of a customer. Keep a customer and you will not have to spend the money to acquire a new one to replace that customer. It’s that simple. So, once you have your customer engaged, you want to keep them happy.

If you are a small business owner with an eCommerce site, you can easily implement analytical capability using a solution that Integrates Shopify With Augmented Analytics, and provide your users and business a meaningful way to compete and succeed, and you can evaluate the solution in a free trial to determine the business benefits.   

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.